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Are Handset Makers Sexist?

Written by JOJY on May 9, 2008 – 1:50 am -

A new research from Gartner advocates the need to design mobile phones that will answer the needs and wants of the women and children segment.

Though men comprise only 32% of the world’s population, most mobile phones are designed for this gender. Not to mention that most handset designers are also men. Gartner’s research VP, Monica Basso, pointed out:

“Mobile products will have to address gender diversity and demographics, evolving and differentiating into a range of consumer products. This trend, together with the consumerisation of IT and progressive evolution of the worker population towards younger individuals and women will force user organizations to rethink their working structures, environments and processes.”

Very true. As mobile technology evolves, handset makers should learn to ride the wave of the future. If such is the case, it’s possible there might be a profitable niche among the homosexual segment as well.

Source: mobile-weblog

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